Frankie’s Wine Bar is a conceptual visual identity project inspired by the memory of Frank, a devoted Italian family man with a love for red wine, good food, and great conversation.

Set in the heart of Carlton, Frankie’s is imagined as a warm, walk-in-friendly wine bar with a welcoming atmosphere and a focus on loyalty, community, and shared experiences. The brand identity captures that energy through a cheerful colour palette, an adaptable logo system, and a suite of tactile print collateral. The design reflects a space where stories are shared, glasses are refilled, and everyone’s treated like family.

Frankie's
Wine Bar

Frankie's 
wine bar