A gentle rebrand that balances warmth with professional polish.

Be Good Therapy is a Brisbane-based private counselling practice that supports clients through a wide range of life experiences. The refreshed brand identity draws on founder Shayna’s existing bee icon and colour palette, elevating it with refined typography, playful illustrations, and a calming visual language. The result is a visual system that feels approachable and sincere, one that reflects the practice’s person-centred approach while building trust with new clients.

BE GOOD
THERAPY

BE GOOD
THERAPY